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SMG_Sea World_FLXX_Blackfish_Xmas_122013_02.JPG
SMG_Sea World_FLXX_Blackfish_Xmas_122013_02.JPG<br />
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ORLANDO, FL - DECEMBER 20: Besieged theme park SeaWorld has launched its first major PR attack against Blackfish in an attempt to offset almost 12 months of damage caused by the chilling documentary, which chronicled the aquarium's 39-year treatment of killer whales in captivity.  Hit with cancellations from high-profile performers and school field trips, coupled with aggressive animal activist campaigns and a tarnished image, the Orlando-based marine park has placed full-page ads in eight of the country's largest newspapers, rationalizing their whale practices.  The 'Open Letter from SeaWorld's Animal Advocates' — which appears in today's Orlando Sentinel, New York Times, Wall Street Journal and USA Today, among other papers — defends the way SeaWorld cares for the 29 whales in its corporate collection.  Although it doesn't identify Blackfish, the ad is the first step in the company's move to rebut the wide-spread criticisms raised by the film, such as allegations that captivity turned orca Tilikum - the world's largest whale held in captivity - into a killer, according to The Orlando Sentinel SeaWorld has previously dismissed the doco as propagandist and inaccurate.  Tili' was responsible for the deaths of three people, most notably that of trainer Dawn Brancheau, who he grabbed and dragged underwater until she drowned during a 2010 training session in Florida. The Oscar-buzzing documentary - which details Tilikum's life, starting with being forcibly removed from his family in 1983 near Iceland - claims the whale's living conditions effectively turned him into an aggressive killer. It also includes scientific data saying there has never been one reported case of whales attacking humans in the wild on December 20, 2013 in Orlando, Florida. (Photo By Storms Media Group) <br />
<br />
People:  Sea World<br />
<br />
Transmission Ref:  FLXX<br />
<br />
Must call if interested<br />
Michael Storms<br />
Storms Media Group Inc.<br />
305-632-3400 - Cell<br />
305-513-5783 - F
Sea World
SeaWorld hits back at Blackfish: Bosses launch ad campaign to fight boycott over killer whale mistreatment
SMG_Sea World_FLXX_Blackfish_Xmas_122013_02.JPG

ORLANDO, FL - DECEMBER 20: Besieged theme park SeaWorld has launched its first major PR attack against Blackfish in an attempt to offset almost 12 months of damage caused by the chilling documentary, which chronicled the aquarium's 39-year treatment of killer whales in captivity. Hit with cancellations from high-profile performers and school field trips, coupled with aggressive animal activist campaigns and a tarnished image, the Orlando-based marine park has placed full-page ads in eight of the country's largest newspapers, rationalizing their whale practices. The 'Open Letter from SeaWorld's Animal Advocates' — which appears in today's Orlando Sentinel, New York Times, Wall Street Journal and USA Today, among other papers — defends the way SeaWorld cares for the 29 whales in its corporate collection. Although it doesn't identify Blackfish, the ad is the first step in the company's move to rebut the wide-spread criticisms raised by the film, such as allegations that captivity turned orca Tilikum - the world's largest whale held in captivity - into a killer, according to The Orlando Sentinel SeaWorld has previously dismissed the doco as propagandist and inaccurate. Tili' was responsible for the deaths of three people, most notably that of trainer Dawn Brancheau, who he grabbed and dragged underwater until she drowned during a 2010 training session in Florida. The Oscar-buzzing documentary - which details Tilikum's life, starting with being forcibly removed from his family in 1983 near Iceland - claims the whale's living conditions effectively turned him into an aggressive killer. It also includes scientific data saying there has never been one reported case of whales attacking humans in the wild on December 20, 2013 in Orlando, Florida. (Photo By Storms Media Group)

People: Sea World

Transmission Ref: FLXX

Must call if interested
Michael Storms
Storms Media Group Inc.
305-632-3400 - Cell
305-513-5783 - F
21 Dec 2013
FLXX
All fees must be agreed prior to publication. Byline and/or web usage link must read Storms Media Group Failure to byline correctly will incur double the agreed fee. By publishing this material, the user expressly agrees to indemnity and save harmless Storms Media Group Inc. its members, directors, officers, employees and agents from any costs, claims, damages, demands, or causes of action arising out of, or connected in any way with user's publication of the material. These warranties and indemnity shall survive the termination of this agreement in perpetuity. This agreement includes any damages, costs or claims of any nature whatsoever arising from any breach or alleged breach of any of the warranties.
Orig Pix Taken - 12/21/13 - Orlando - Florida - United States Of America - Transmission Ref: FLXX
Orlando, Florida, United States Of America
2843x1564
3.8MB
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